What Is Every Door Direct Mail (EDDM) and Why Use It?

If you're a small business looking for affordable ways to connect with local customers, Every Door Direct Mail (EDDM) might just be your best-kept secret. Offered by USPS, EDDM lets you send postcards, flyers, or brochures to every address in a specific neighborhood— which means no need for individual addresses!

How EDDM Works

EDDM is a overall simple process. Choose a target area (like a ZIP code or neighborhood), design your marketing materials, get your cards printed and prepped, and then the USPS delivers them to every door on your selected route—homeowners and businesses alike.

Pros and Cons of EDDM

Pros:

 

• Cost-Effective: Skip purchasing a mailing list and reach every home in the area.
• Broad Reach: Perfect for businesses looking to blanket a local community.
• Simple: No need for complex logistics; USPS handles the delivery.

Cons:

 

• Limited Targeting: If you want to focus on specific demographics, like families with children or pet owners, EDDM may not be the best fit.
• DIY Hassles: From designing materials to meeting USPS requirements, managing the process on your own can be overwhelming.
• Cost: If you need to outsource some of the process like the design it can get pricey.
• Time Consuming: It is a learning curve, so although it's an amazing asset, it can take you away from other parts of your business until you figure out how to properly use the USPS EDDM tools.

How We Make EDDM Even Better

At Business on a Hill, we’ve taken EDDM to the next level. First and foremost, we've made it easier. By working with us we save you time.

1. We can handle your design for you.
2. We eliminate the confusing nature of it.
3. We eradicate the learning curve.
4. We take care of the printing and delivering.
5. And did I mention, we save you time.

Working with us gives you your most precious resource back to spend however you please. Whether that's working on your business or even relaxing from business.

What also makes working with us great is that our 9x12 co-op postcards combine multiple businesses on one eye-catching card, reducing costs while ensuring maximum visibility.

So, not only do we handle everything—from postcard design so that you're USPS compliant—allowing you to focus on growing your business, but we do this all while saving you a ton of money by joining up with non-competing businesses.

Why Choose Our Services?

 

• Affordable Advertising: Share the cost with other local businesses while still standing out.
• Turnkey Solution: We manage design, printing, and mailing for you.
• Targeted Impact: Reach local customers where it matters most—in their homes!

FAQs About EDDM

1. What types of businesses benefit from EDDM?

Restaurants, gyms, real estate agents, and local shops thrive with EDDM because it reaches nearby potential customers.

2. Is EDDM better than digital advertising?

It depends on your goals! EDDM is excellent for building local brand recognition and trust. By showing up in your customers homes and mailboxes you become more legitimized. You stand out by doing something different than "everyone else". Digital ads may work best for online audiences. However, there's a reason big corporations spend so much money to end up in our mailboxes. At Business on a Hill, we've simply evened the playing field to allow small businesses to play in the big leagues.

3. How do 9x12 postcards work?

We combine multiple ads onto one large postcard, ensuring affordability while keeping your message front and center. By not having competitors we are more likely to stick around longer. By joining up the odds of your ad being seen skyrocket. As opposed to doing it yourself and possibly getting thrown away if your ad isn't needed then and there.

4. Can you help with design?

Absolutely! Our design team ensures your ad is compelling and USPS-compliant.

 

Get Started Today!

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